Influences and benefits of role models on social media

Jenkins, L., Lin, R., Jeske, D. (2016). Influences and benefits of role models on social media. In: Dwivedi, Y., Mäntymäki, M., Ravishankar, M., Janssen, M., Clement, M., Slade, E., Rana, N., Al-Sharhan, S., Simintiras, A. (Eds.) Social Media: The Good, the Bad, and the Ugly, I3E 2016 Proceedings . ., , () ( ed.). (pp. ). : . .



The current paper examined three research questions. First, what are the perceived benefits for social network users who have role models online? Second, to what extent does having role models online influence one’s self-presentation on social media? And finally, are users who expect more in return (greater reciprocity) more likely to have role models on social media? Using two opportunity survey samples and exploratory analyses, study 1 (N = 236) demonstrated that having role models was associated with greater perceived support for one’s career aspirations, and perceived access to information. The results of study 2 (N = 192) revealed that participants who had role models online reported that their online profile presented a more realistic self-presentation of values and priorities, as well as having higher reciprocity expectation.
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Lyndsey Jenkins
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