Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments

Ryan, F., Cruickshank, P., Hall, H., Lawson, A. (2016). Personal online reputation: the development of an approach to investigate how personal reputation is evaluated and managed in online environments. In: (Ed.) Proceedings of the 2nd International Data Information and Information Management Conference (IDIMC), , () ( ed.). (pp. 98-108). Loughborough: . LISU.


ISBN: 9781905499526
ISSN:

Abstract

The main theme of the paper is the development of a framework to investigate how online information is used in the creation, building, and evaluation of personal reputations. (Here the term “personal reputation” refers to the reputation of private individuals rather than corporate identity and brand.) An overview of prior research into the evaluation of reputation from online sources sets the context for the discussion of possible methods for exploring the role of online information in reputation building. The development of a research approach to be implemented in practice is then presented.

The full text of the paper is also available in the conference proceedings at https://idimc.files.wordpress.com/2016/02/2016-idimc-proceedings.pdf

This work won the "best paper" award at the conference.
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Authors

Peter Cruickshank
Lecturer
p.cruickshank@napier.ac.uk
+44 131 455 2309
Alistair Lawson
Associate Professor (Reader)
al.lawson@napier.ac.uk
+44 131 455 2730
Hazel Hall
Director of CSI
h.hall@napier.ac.uk
+44 131 455 2760
Frances Ryan
Research student
f.ryan@napier.ac.uk
+44 131 455

Areas of Expertise

Associated Projects