Detection Framework for the Reduction of Click-through and ID Theft Fraud in Affiliate Marketing
Lawson, A. (2011, Auguest). Detection Framework for the Reduction of Click-through and ID Theft Fraud in Affiliate Marketing. Paper presented at SCONE, Glasgow.
This presentation focuses on outlining criminal activity within affiliate marketing related to click-through and ID theft crime, based on real-life crime data. It shows the mechanisms that criminals might use in order to act fraudulently, and presents a framework that has been created in order to detect whether there is a risk from malicious affiliates. The work is funded by the FSA (Financial Services Authority), and aim to overcome some of the risks related to online fraud.
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Electronic information now plays a vital role in almost every aspect of our daily lives. So the need for a secure and trustworthy online infrastructure is more important than ever. without it, not only the growth of the internet but our personal interactions and the economy itself could be at risk.