Detection Framework for the Reduction of Click-through and ID Theft Fraud in Affiliate Marketing

Miehling, M., Buchanan, W., Lawson, A. (2011, Auguest). Detection Framework for the Reduction of Click-through and ID Theft Fraud in Affiliate Marketing. Paper presented at SCONE, Glasgow.


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Abstract

This presentation focuses on outlining criminal activity within affiliate marketing related to click-through and ID theft crime, based on real-life crime data. It shows the mechanisms that criminals might use in order to act fraudulently, and presents a framework that has been created in order to detect whether there is a risk from malicious affiliates. The work is funded by the FSA (Financial Services Authority), and aim to overcome some of the risks related to online fraud.
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Authors

William Buchanan
Director of CDCS
w.buchanan@napier.ac.uk
+44 131 455 2759
Alistair Lawson
Associate Professor (Reader)
al.lawson@napier.ac.uk
+44 131 455 2730

Areas of Expertise

Cyber-Security
Electronic information now plays a vital role in almost every aspect of our daily lives. So the need for a secure and trustworthy online infrastructure is more important than ever. without it, not only the growth of the internet but our personal interactions and the economy itself could be at risk.

Associated Projects