21/04/2014 - 31/07/2014

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Based on a review of their existing information systems and plans, we worked with What's On Scotland to evaluate their information strategy with a focus on social media and other technologies which would turn the process of contacting clients on its head and create demand through incoming calls and contact rather than outgoing calls.

The resulting business focuses development strategy identified a number of key areas for functionality innovation and improvement on the internet 
presence, which will allow the company to move safely to a customer self-service model.

WhatsOnScotland is a Innovation Award project funded by SFC IV. Carried out in collaboration with WhatsOnScotland and others. For further information please refer to .
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Project Team

Peter Cruickshank
+44 131 455 2309

Associated Publications