Torchbearer

26/02/2014 - 15/06/2014

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The creation of a ‘software-as-a-service’ product to allow Client companies, or their agents, to improve their ‘Propositions’ – their own commercial offers; this is done by removing the need for ‘tweaking’ the offer’s variables

Epsilon propels and accelerates the product or service into the market. Getting the Proposition or Offer as close to its optimised configuration; by doing away with time and money-sapping tweaks and innovations that don’t make money and getting closer to 'right first time', for maximum traction, attractiveness and revenue.
Torchbearer is a Innovation Award project funded by SFC IV. Carried out in collaboration with and others. For further information please refer to .
 
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Areas of Expertise link icon

  • Information Visualisation
    Information visualisation is the use of enhanced Graphical User Interfaces (GUIs) to communicate and interact with complex data sets such as social networks, multiattribute tables, and financial data. Pages of text and numbers are not the most effective way to communicate or understand information.
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Project Team

Alan Cannon
Research Fellow
a.cannon@napier.ac.uk
+44 131 455 2437

Associated Publications