Mallzee Feasibility Study
26/10/2012 - 10/01/2013
IIDI worked with Ambassador Uni Ltd under a SFC Innovation Voucher to explore the technical options for
exploitation of the potential for company and social media
data to allow consumers to pick their favourite stores/brands and create their own online boutique shopping mall.
We carried out prototype development support by research to demonstrate the potential of use of social network data on customers, their interests and relationships to provide an enhanced service.
Mallzee Feasibility Study is a Innovation Award project funded by SFC IV.
Carried out in collaboration with and others.
For further information please refer to .
(not currently an institute member)
Associate Professor (Reader)
+44 131 455 2730
+44 131 455 2309