Action Insight Management - Automation Project

01/11/2011 -

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IIDI assisited AiM on a project through use of an innovation award

Action insight Management (AiM) Trade Promotion Optimisation & Management (TPO & TPM) tools help FMCG companies to maximise profit, volume and category share through improved trade promotions and shopper insights.

Action Insight Management - Automation Project is a Innovation Award project funded by 2KT Grant/Company funding. Carried out in collaboration with and others. For further information please refer to .
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Project Team

Andrew Cumming
Senior Lecturer / Principal Consultant
+44 131 455 2753

Associated Publications