IIDI, ERI & GamesAnalytics Ltd
01/07/2011 - 30/09/2011
The games industry is changing the method of distribution from retail to online. GamesAnalytics Ltd has been created to provide analytic services to improve the profitability of the games industry. Because games are now generally played online detailed event information can be collected at individual player level. This data can provide insights to optimise game play and to encourage players to play longer, invite friends to join, and make purchases within the game.
The outputs from the project will be a set of statistical and visualisation techniques which can be applied to this event data to analyse behaviours in game playing.
Prototype statistical models and visualisations were developed to determine the feasibility of the approach. These will be developed further to address the massive sized data sets invovled.
IIDI, ERI & GamesAnalytics Ltd is a Innovation Award project funded by SFC .
Carried out in collaboration with and others.
For further information please refer to .
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Dean of Research and Innovation
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