The Bay Fish and Chips, (The Bay) has a reputation for sustainability and quality. Not only has the company won several awards for its work, it also has an established social media presence and supplier network. The Company approached IIDI as it was looking to use digital technology to further enhance its business.
The project has successfully delivered a new channel of communication between the Bay Fish and Chip shop and its customers. This community is locally concentrated, but extends around the world. The development allows community members to see the company’s supply chain as it relates to individual menu items, and simple nutritional information about the ingredients. Outwith the scope of the initial project is broader information on the company’s suppliers, more detailed nutritional data and interactive community features.