Business & Technology Strategy

Information & Communications Technologies (ICT) covers all technology-enabled internal and external business processes - including software, hardware and any online activity.  Many owners/managers "don't know what they don't know" and are missing opportunities for business improvement, because they can’t see how technology can deliver efficiencies, particularly between business functions. Businesses are wary of approaching the technology market as they feel they will be 'sold' products and services which don’t address their needs, and they don’t have the skills and confidence to make that judgement.  There is a place for professional, independent and impartial advice on technology delivered from a business perspective. 

We specialise in giving strategic direction to business owners and senior managers which ensures that:

  • Technology investment is aligned to business priorities
  • ICT is resourced in the most cost-effective and efficient way for the business
  • IT staff and resources deliver maximum value to the business
  • Technology enables process improvement across business functions
  • Managers get real-time business intelligence to inform decision-making

We have worked with well over a hundred high-growth businesses on strategic, business-wide projects to streamline processes and improve reporting capability. These typically involve the replacement of all legacy systems.  Our approach is very much “business first, technology second”, ensuring an understanding of business priorities before providing an independent and impartial view of how ICT can best support their objectives.  We take a holistic view across different aspect of the business, identifying efficiencies and integration from streamlining online activities and business processes, and helping putting in place the right partnerships and resources to support their business model.

Projects include: ICT Strategy, Digital Strategy, ICT Resourcing & Investment, ERP Systems, KPIs & Reporting Requirements, CRM, Knowledge Management, Dashboards, Virtualisation, Outsourcing, ICT Resourcing, Web Applications, Mobile Applications, eCommerce, Customer Conversion, Social Media. 

 
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Case Studies link icon

  • Scottish Seabird Centre - An unforgettable experience
    The Scottish Seabird Centre is one of Scotland’s 5 star visitor attractions, yet their website was nearly five years old and really didn’t reflect the wide range of activities the Centre was involved in. With high profile environmental projects, a state of the art discovery centre and full multi...
  • Vets Now: ICT Leadership
    Vets Now are a company transforming their industry with visionary leadership driving rapid business growth. Systems and processes in the company have struggled to keep up, and have become stretched to the point where they were starting to inhibit that growth.
  • First UK Racecourse to sell out online
    Staff can be tied up for hours manually creating bookings, sending out tickets, checking spreadsheets or collecting money.
  • Over 5000 gift vouchers ordered online
    Stobo Castle Health Spa was in need of updating their IT Strategy. Stobo Castle is a business blending high quality personal customer service with a seamless booking and management systems. All designed to enhance the customer experience yet have access to vital data for cross selling and...
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Projects link icon

  • Delivering Strategic Advice on Information & Communications Technologies
    We have worked with well over a hundred high-growth businesses on strategic, business-wide projects to streamline processes and improve reporting capability. These typically involve the replacement of all legacy systems. Our approach is very much “business first, technology second”, ensuring an...
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Contact linked in profile of Business & Technology Strategy web page for Business & Technology Strategy



J.Brogan@napier.ac.uk

+44 (0)131 455 3211/07714 332082

Jamie Brogan
Room 423
Craighouse Campus
Craighouse Road
Edinburgh
EH10 5LG

Selected Publications

Cruickshank, P., Deakin, M. (2011). Co-design in Smart Cities. Smart Cities Guide, (), ..

Cruickshank, P. (2011). Customer Journey Mapping. Smart Cities Guide, (), ..